Factors Influencing Metaverse Adoption: A Study on Gen Z and Millennials

Abstract

Purpose - Our master thesis aims to look at both the practical needs for developers and designers, as well as the academic needs of professors and researchers, in understanding the factors that influence metaverse adoption. While previous research has primarily focused on the Technology Acceptance Model (TAM) framework and social dimensions, there is limited research on the psychological aspects of data privacy and trust, as well as the technological factors related to interface and hardware. We have therefore applied and extended the TAM framework to cover hardware, interface, data privacy, and trust as independent variables