dc.contributor.author | Fagerstrøm, Asle | |
dc.contributor.author | Eriksson, Niklas | |
dc.contributor.author | Khamtanet, Sirinna | |
dc.contributor.author | Jitkuekul, Premruedee | |
dc.contributor.author | Sigurdsson, Valdimar | |
dc.contributor.author | Larsen, Nils Magne | |
dc.date.accessioned | 2022-08-10T12:52:32Z | |
dc.date.available | 2022-08-10T12:52:32Z | |
dc.date.created | 2022-06-28T09:18:16Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Health Marketing Quarterly. Online First 25 Jun 2022 | en_US |
dc.identifier.issn | 0735-9683 | |
dc.identifier.uri | https://hdl.handle.net/11250/3011142 | |
dc.description.abstract | This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good consumer rating on the food’s health, evoked the consumers’ tendencies towards interacting with a smartphone in the purchasing situation. In addition, likelihood of buying increased. Further simulations revealed that health communication conveyed via QR codes can be a good investment for brands to increase healthier purchases. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Taylor & Francis | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no | * |
dc.subject | Conjoint experiment | en_US |
dc.subject | health communication | en_US |
dc.subject | point-of-purchase | en_US |
dc.subject | quick response code | en_US |
dc.subject | smartphone interaction | en_US |
dc.title | The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping | en_US |
dc.title.alternative | The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.rights.holder | Taylor & Francis | en_US |
dc.source.journal | Health Marketing Quarterly | en_US |
dc.identifier.doi | 10.1080/07359683.2022.2085460 | |
dc.identifier.cristin | 2035618 | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 | |