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dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorEriksson, Niklas
dc.contributor.authorKhamtanet, Sirinna
dc.contributor.authorJitkuekul, Premruedee
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorLarsen, Nils Magne
dc.date.accessioned2022-08-10T12:52:32Z
dc.date.available2022-08-10T12:52:32Z
dc.date.created2022-06-28T09:18:16Z
dc.date.issued2022
dc.identifier.citationHealth Marketing Quarterly. Online First 25 Jun 2022en_US
dc.identifier.issn0735-9683
dc.identifier.urihttps://hdl.handle.net/11250/3011142
dc.description.abstractThis paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good consumer rating on the food’s health, evoked the consumers’ tendencies towards interacting with a smartphone in the purchasing situation. In addition, likelihood of buying increased. Further simulations revealed that health communication conveyed via QR codes can be a good investment for brands to increase healthier purchases.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectConjoint experimenten_US
dc.subjecthealth communicationen_US
dc.subjectpoint-of-purchaseen_US
dc.subjectquick response codeen_US
dc.subjectsmartphone interactionen_US
dc.titleThe relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shoppingen_US
dc.title.alternativeThe relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shoppingen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holderTaylor & Francisen_US
dc.source.journalHealth Marketing Quarterlyen_US
dc.identifier.doi10.1080/07359683.2022.2085460
dc.identifier.cristin2035618
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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