Show simple item record

dc.contributor.authorAbidin, Crystal
dc.contributor.authorHansen, Kjeld S.
dc.contributor.authorMathilde, Hogsnes
dc.contributor.authorNewlands, Gemma Elisabeth Marjorie
dc.contributor.authorNielsen, Mette Lykke
dc.contributor.authorNielsen, Louise Yung
dc.contributor.authorSihvonen, Tanja
dc.date.accessioned2021-09-15T13:41:18Z
dc.date.available2021-09-15T13:41:18Z
dc.date.created2020-06-15T08:29:26Z
dc.date.issued2020
dc.identifier.issn2003-184X
dc.identifier.urihttps://hdl.handle.net/11250/2777456
dc.description.abstractThis article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.
dc.language.isoeng
dc.titleA Review of Formal and Informal Regulations in the Nordic Influencer Industry
dc.typePeer reviewed
dc.typeJournal article
dc.description.versionpublishedVersion
dc.source.volume2
dc.source.journalNordic Journal of Media Studies
dc.source.issue1
dc.identifier.doihttps://doi.org/10.2478/njms-2020-0007
dc.identifier.cristin1815410
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode1


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record