Browsing Center for Creative Industries (CCI) by Journals "Journal of Business Research"
Now showing items 1-2 of 2
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Augmented self - The effects of virtual face augmentation on consumers' self-concept
(Peer reviewed; Journal article, 2021)Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ... -
Facilitating integration and maintaining autonomy: The role of managerial action and interaction in post-acquisition capability transfer
(Journal article; Peer reviewed, 2020)Through acquisitions, firms can access resources and capabilities they cannot develop on their own. Post-acquisition, a key managerial challenge is balancing the need for integration, to transfer capabilities, with the ...