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dc.contributor.authorKvalheim, Mathias Egge
dc.contributor.authorNordby, Andreas Skattum
dc.date.accessioned2020-11-05T14:42:27Z
dc.date.available2020-11-05T14:42:27Z
dc.date.issued2020
dc.identifier.urihttps://hdl.handle.net/11250/2686625
dc.descriptionMasteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2020en_US
dc.description.abstractDigital platforms have become a significant feature in the global payment landscape, frequently disrupting traditional industry structures (European Payments Council, 2019). Innovative technology, shifting consumer behavior, and regulations are contributing factors to this alteration of business models (European Commission, 2019; Deloitte, 2019). However, limited knowledge exists of how these digital platforms internationalize their services, or in what way they make their platforms accessible for international markets (Ojala, Evers, & Rialp, 2018). To address this research gap, this thesis aims to focus on the digital platforms Vipps and Payr, while providing a deeper understanding of the differences between international strategies of digital payment platforms. The data collection analysis indicates that several factors influence digital platform internationalization, which is reviewed in four categories; financial resources, ownership, networks and reputation, and location. Substantial financial capital to overcome the cost of establishment, while putting the firm in a position to acquire relevant technology is deemed to be essential. The findings also highlighted the prominent role of the owners in decision-making, while a diversified network of relationships may increase the chances of international scale-up. Reaching critical mass is the most crucial goal for a digital payment platform, which can be significantly influenced by the location the firms opt to choose.en_US
dc.language.isoengen_US
dc.publisherHandelshøyskolen BIen_US
dc.subjectstrategien_US
dc.subjectstrategyen_US
dc.titleThe global intentions of digital payment platforms: A comparative study of Vipps and Payren_US
dc.typeMaster thesisen_US


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