Vis enkel innførsel

dc.contributor.authorWitell, Lars
dc.contributor.authorHolmlund, Maria
dc.contributor.authorGustafsson, Anders
dc.date.accessioned2020-05-26T08:24:25Z
dc.date.available2020-05-26T08:24:25Z
dc.date.created2019-11-29T13:47:10Z
dc.date.issued2020
dc.identifier.citationJournal of Services Marketing. 2020, 34 (1) 1-7en_US
dc.identifier.issn0887-6045
dc.identifier.urihttps://hdl.handle.net/11250/2655558
dc.description.abstractAbstract Purpose The purpose of this study is to highlight the role of qualitative research in service research. This study discusses what qualitative research is, what role it has in service research and what interest, rigor, relevance and richness mean for qualitative service research. Design/methodology/approach This study examines the most common qualitative research methods and discusses interest, rigor, relevance and richness as key characteristics of qualitative research. The manuscripts in the special issue are introduced and categorized based on their contributions to service research. Findings The findings suggest that the amount of research using qualitative research methods has remained stable over the last 30 years. An increased focus on transparency and traceability is important for improving the perceived rigor of qualitative service research. Originality/value This special issue is the first issue that is explicitly devoted to the qualitative research methodology in service research. In particular, the issue seeks to contribute to a better use and application of qualitative research methodology.en_US
dc.language.isoengen_US
dc.publisherEmeralden_US
dc.titleEditorial: a new dawn for qualitative service researchen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionacceptedVersionen_US
dc.rights.holderAs soon as we've published an article, the version of the article that has been accepted for publication, the Author Accepted Manuscript (AAM) can be used for a variety of non-commercial scholarly purposes, subject to full attribution. An author may deposit and use their AAM (aka post-print)en_US
dc.source.pagenumber1-7en_US
dc.source.volume34en_US
dc.source.journalJournal of Services Marketingen_US
dc.source.issue1en_US
dc.identifier.doihttps://doi.org/10.1108/JSM-11-2019-0443
dc.identifier.cristin1754615
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode1


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel