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dc.contributor.authorSundie, Jill M.
dc.contributor.authorPandelaere, Mario
dc.contributor.authorLens, Inge
dc.contributor.authorWarlop, Luk
dc.description.abstractFour studies provide evidence for a process by which a woman’s conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman’s financial standards for a romantic partner. Materialistic men report utilizing status and resources to attract women more than nonmaterialistic men. Materialistic men may therefore utilize information about a woman’s status-linked displays to better calibrate their financially-oriented mating efforts. Differential attention to more subtle displays of a woman’s luxury branded items appears to drive materialistic men’s disinterest in social interaction with a woman who conspicuously consumes. A woman’s conspicuous consumption causes materialistic men to rate a real interaction with that woman less favorably. For women, the opposite is observed, with nonmaterialistic women reacting more negatively to the interaction.nb_NO
dc.description.abstractSetting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behaviornb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.titleSetting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behaviornb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalJournal of Business Researchnb_NO
cristin.unitnameInstitutt for markedsføring

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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal