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dc.contributor.authorRai, Ranvir Singh
dc.contributor.authorSelnes, Fred Erling
dc.date.accessioned2019-08-27T08:18:22Z
dc.date.available2019-08-27T08:18:22Z
dc.date.created2019-07-16T13:52:37Z
dc.date.issued2019
dc.identifier.citationInformation & Management. 2019, 1-10.nb_NO
dc.identifier.issn0378-7206
dc.identifier.urihttp://hdl.handle.net/11250/2611110
dc.description.abstractAlthough information technology has revolutionized virtually every aspect of how we interact with products and services, it has changed learning to a surprisingly small degree. In a study of a digital textbook service, we provide a new conceptual definition and measurement of technology fit. We conceptualize task-technology fit as how well a technology is integrated with a set of interrelated tasks included in achieving the goal of the behavior where the technology is used. Whereas research on technology adoption typically explains around 40 percent of the variance in motivation to adopt, our model explains as much as 76 percent.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.no*
dc.subjectDigital learning technologiesnb_NO
dc.subjectTask-technology fitnb_NO
dc.titleConceptualizing task-technology fit and the effect on adoption – A case study of a digital textbook servicenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.rights.holderCopyright policy of Elsevier, the publisher of this journal. The author retains the right to post the accepted author manuscript on open web sites operated by author or author's institution for scholarly purposes, with an embargo period of 0-36 months after first view online.nb_NO
dc.source.pagenumber1-10nb_NO
dc.source.journalInformation & Managementnb_NO
dc.identifier.doi10.1016/j.im.2019.04.004
dc.identifier.cristin1711673
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedtrue
cristin.qualitycode1


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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
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