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dc.contributor.authorBergin, Nicholas
dc.contributor.authorCharuschanyawong, Nuttakit
dc.date.accessioned2019-01-09T09:16:27Z
dc.date.available2019-01-09T09:16:27Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2579864
dc.descriptionMasteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2018nb_NO
dc.description.abstractIn our thesis, we investigate social entrepreneurs and explore the challenges that come with creating, managing, and growing an enterprise with social and commercial ambitions. Through this, we deduce mission drift as neither good nor bad, as previous work has connotations for the concept. Rather, we see mission drift as a practical reality that comes with running an enterprise with a dual mission approach. We present our interviews in the context of a swinging pendulum between the competing forces of social and commercial missions and find best practices for social entrepreneurs to address mission drift through allegorical data. Key words: entrepreneurship, social enterprise, social mission, mission driftnb_NO
dc.language.isoengnb_NO
dc.publisherHandelshøyskolen BInb_NO
dc.subjectstrateginb_NO
dc.subjectstrategynb_NO
dc.titleA dual mission challenge: Best practices for navigating practices for navigating mission drift in social enterprisesnb_NO
dc.typeMaster thesisnb_NO


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