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dc.contributor.authorPetit, Olivia
dc.contributor.authorVelasco, Carlos
dc.contributor.authorSpence, Charles
dc.date.accessioned2018-12-21T11:18:43Z
dc.date.available2018-12-21T11:18:43Z
dc.date.created2018-11-26T10:55:08Z
dc.date.issued2019
dc.identifier.citationPetit, O., et al. (2019). "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience." Journal of Interactive Marketing 45: 42-61.nb_NO
dc.identifier.issn1094-9968
dc.identifier.urihttp://hdl.handle.net/11250/2578625
dc.description.abstractPeople are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the field of human–computer interaction means that online environments will likely engage more of the senses and become more connected with offline environments in the coming years. This expansion will likely coincide with an increasing engagement with the consumer's more emotional senses, namely touch/haptics, and possibly even olfaction. Forward-thinking marketers and researchers will therefore need to appropriate the latest tools/technologies in order to deliver richer online experiences for tomorrow's consumers. This review is designed to help the interested reader better understand what sensory marketing in a digital context can offer, thus hopefully opening the way for further research and development in the area.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.rightsNavngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/deed.no*
dc.subjectConsumer behaviornb_NO
dc.subjectDigital marketingnb_NO
dc.subjectSensory marketingnb_NO
dc.titleDigital sensory marketing: Integrating new technologies into multisensory online experiencenb_NO
dc.title.alternativeDigital sensory marketing: Integrating new technologies into multisensory online experiencenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber42-61nb_NO
dc.source.volume45nb_NO
dc.source.journalJournal of Interactive Marketingnb_NO
dc.identifier.cristin1634938
dc.description.localcodeforfatterversjon 1nb_NO
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedfalse
cristin.fulltextpreprint
cristin.qualitycode1


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Navngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse-Ikkekommersiell-DelPåSammeVilkår 4.0 Internasjonal