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dc.contributor.authorNessler, Katrine Z.
dc.date.accessioned2018-11-02T09:15:07Z
dc.date.available2018-11-02T09:15:07Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2570726
dc.descriptionBacheloroppgave i Internasjonal Markedsføring fra University of Technology, Sydney i Australia, 2018nb_NO
dc.description.abstractBased on the conducted situation analysis, three main issues have been identified for Daily Naturals to focus on. 1. The challenges of entering the haircare market in Australia without economies of scale. 2. Due to no previous marketing efforts, Daily Naturals has an unknown brand name with low customer awareness in the haircare market. 3. In a cluttered and competitive haircare market, it is a significant threat of competitors producing similar products to Daily Naturals. These issues are also seen as the key opportunities for Dresslier to strengthen the position of its Daily Naturals product line in the haircare market. The overall objectives to address these issues is to expand distribution of Daily Naturals by use of an indirect distribution channel, establish a well-known brand name by use of external insight from a marketing consultant to secure good branding, and strengthen the brand loyalty by focusing on R&D and customer service. The identified target markets for Daily Naturals are namely; newly married with young children, established families, and students.nb_NO
dc.language.isoengnb_NO
dc.publisherBI Norwegian Business Schoolnb_NO
dc.subjectInternasjonal Markedsføringnb_NO
dc.subjectinternational marketingnb_NO
dc.titleDaily naturalsnb_NO
dc.typeBachelor thesisnb_NO


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