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- Australia 
an increasing social movement towards vegan and sustainable products. However, the internal and external analysis also revealed three strategic issues that Daily Naturals are facing. The issues have been renamed to better describe the problems Daily Naturals is facing: 1. Low product differentiation – The similarities between Daily Naturals and Davroe makes the two brands hard to differentiate causing potential intercompany cannibalisation, this limits the possible customer segments that Daily Naturals can reach without competing with its sister brand Davroe. 2. Low brand awareness around Daily Naturals products outside Southern Australia – Consumers outside Southern Australia possessed no knowledge of Daily Naturals existence. 3. Competing in a saturated market – The hair-care market is currently highly saturated. Consumer have several options to choose from in the all-natural segment making. The saturated market also makes it hard to capture any market share and gain a competitive advantage. Based on these identified issues, overall sales objectives and marketing objectives has been set to help tackle the identified issues. Sales objective: Achieve 25% market penetration in Australia for Daily Naturals products by July 2019. Marketing objectives: 1. Increased clarification around Daily Naturals by 50% in the next 12 months. 2. Increase Consumers brand awareness of Daily Naturals by 50% within the next 12 months 3. Increase market share in target markets to 0.4% within 3 months, and an annual growth of 20% every three months Product strategies, promotional strategies and market expansion strategies has been suggested in-order to reach set objectives. The various strategies are supported by research and backed up by theories.
Bacheloroppgave i Internasjonal Markedsføring fra University of Technology, Sydney i Australia, 2018