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dc.contributor.authorEriksrød, Kristine Røse
dc.date.accessioned2018-11-02T08:59:37Z
dc.date.available2018-11-02T08:59:37Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2570719
dc.descriptionBacheloroppgave i Internasjonal Markedsføring fra University of Technology, Sydney i Australia, 2018nb_NO
dc.description.abstractThe Australian, family owned hair care company Dresslier, with one of its product lines Daily Naturals, is aiming to take its already successful business to the next level. This marketing report builds on the results from an internal and external analysis of the company, outlining some key recommendations for further market approach. Based on the SWOT analysis three key issues derived as the most important for Daily Naturals to focus on: 1. The threat of economies of scale taking over the market 2. Lack of previous marketing efforts related to Daily Naturals 3. The threat of competitors creating almost identical products to Daily Naturals product range. Daily Naturals’ target markets are the Young and Professionals (Y&P), Newly Married with Children (NMWC) and Established Families. This report suggests different strategies in order to effectively reach these markets. Based on the analysis of the key issues of positioning, promotion and customer loyalty, the following three strategies were recommended: 1. Indirect distribution channels 2. Promotional pull strategy 3. Social media marketing. These strategic recommendations break down to a three-step action plan: The report concludes that Dresslier, with its Daily Naturals product line, can achieve an increase in sales, an enlarged position in the natural haircare market, brand awareness within its target markets and increased customer loyalty.nb_NO
dc.language.isoengnb_NO
dc.publisherBI Norwegian Business Schoolnb_NO
dc.subjectInternasjonal Markedsføringnb_NO
dc.subjectinternational marketingnb_NO
dc.titleDaily naturalsnb_NO
dc.typeBachelor thesisnb_NO


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