Norsk Akustikksenter Lyddemping : Market and Segment Analysis

Abstract

“The health impacts of environmental noise are a growing concern among both the general public and policy-makers in Europe” (World Health Organization, 2011). Environmental noise or noise pollution have immense consequences on people’s health, and most people do not realise this. My study is a market and segment analysis for the Norwegian market, where I have looked at the residential market, kindergartens, restaurants and China, with main focus on the residential market. I have researched different segments within the Norwegian market and the needs and consumer behaviour of these, then further analysed both qualitative and quantitative data, and at the end I have given recommendations to the company. The findings suggested that the 1st target segment are the nearly 8% of the population that are affected by noise pollution and when this segment is captured, several segments are worth expanding into. With effort, time and capital, Norsk Akustikksenter can educate the population of their need of sound regulating solutions and can from there expand into new and additional segments.