MetadataShow full item record
- Tyskland 
No Isolation was founded in 2015, with one single purpose: to reduce involuntary social isolation. Their goal is to reduce loneliness among children who are suffering from long-term illnesses or injuries. The AV1 robot is one of the world’s first communication robots that allows children to participate in their everyday lives, despite their long-term illness. The objective of this paper is to examine the AV1 robot of No Isolation, and develop an entry strategy into the German market. The main focus in this thesis is to establish the level of attractiveness of AV1 in the German market and the company’s ability to internationalise.This is a business to business thesis, which means that the target customers are schools in Germany. No Isolation have just started their preparatory work to enter the German market, and are planning to launch an avatar in Mannheim. By gathering primary and secondary information, it is possible to identify No Isolation’s competitive advantages, and which obstacles they have to take into consideration when entering the German market. When identifying their internal strengths and weaknesses, and how the company can use these to take advantage of the opportunities and threats in new markets, it is possible to develop recommendations and implementations to improve their situation. We found it logical to begin with methodology, because we wanted to get an impression of the school market in Baden-Württemberg, before establishing which secondary data was needed to collect. An example of this, was the importance of the hospital schools and privacy concern. We also wanted to get the interviews done as soon as possible, since we were not certain about how much time it would consume. We then decided to analyse the company, to see if they have the capabilities and resources to take the company abroad, before finally analysing the industry.
Bacheloroppgave i Internasjonal Markedsføring fra University of Mannheim i Tyskland, 2018