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dc.contributor.authorIversen, Stian Sanni
dc.date.accessioned2018-10-31T11:27:30Z
dc.date.available2018-10-31T11:27:30Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2570351
dc.descriptionBacheloroppgave i Internasjonal Markedsføring fra Xi'an Jiaotong-Liverpool University i Kina, 2018nb_NO
dc.description.abstractThis dissertation analyses PlayPulse’s opportunities in China. The dissertation analyses the fitness industry, the gaming industry and the e-sport industry in China. It analyses PlayPulse’s overall preparedness for internationalization, internal and external strengths and the industry attractiveness of the Chinese industries mentioned above. The dissertation explains the methodology used and it relies on secondary data, and primary data through depth-interviews. Finally, the paper evaluates PlayPulse’s situation and give recommendations in correlation with the study findings through primary and secondary data uncovered.nb_NO
dc.language.isoengnb_NO
dc.publisherBI Norwegian Business Schoolnb_NO
dc.subjectInternasjonal Markedsføringnb_NO
dc.subjectinternational marketingnb_NO
dc.titlePlaypulsenb_NO
dc.typeBachelor thesisnb_NO


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