Playpulse

Abstract

This dissertation analyses PlayPulse’s opportunities in China. The dissertation analyses the fitness industry, the gaming industry and the e-sport industry in China. It analyses PlayPulse’s overall preparedness for internationalization, internal and external strengths and the industry attractiveness of the Chinese industries mentioned above. The dissertation explains the methodology used and it relies on secondary data, and primary data through depth-interviews. Finally, the paper evaluates PlayPulse’s situation and give recommendations in correlation with the study findings through primary and secondary data uncovered.