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dc.contributor.authorAkram, Zara
dc.contributor.authorMcClelland, Alastair
dc.contributor.authorFurnham, Adrian
dc.date.accessioned2018-09-13T08:29:22Z
dc.date.available2018-09-13T08:29:22Z
dc.date.created2018-08-17T12:40:59Z
dc.date.issued2018
dc.identifier.citationApplied Cognitive Psychology. 2018, 32 (4), 413-419.nb_NO
dc.identifier.issn0888-4080
dc.identifier.issn1099-0720
dc.identifier.urihttp://hdl.handle.net/11250/2562396
dc.description.abstractThe current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements (retroactive interference) or that follows the advertisements (proactive interference). Fifty‐four participants (48 female) aged 18 to 55 watched a programme that had an advertisement break in the centre. This consisted of 6 advertisements with either fear‐inducing or nonfear‐inducing content. Participants were tested on their recall and recognition of the advertisement information as well as their recall of the first half and second half of the programme. The results indicated that fear‐inducing advertisements were better recalled than those that elicited no fear, and there was also evidence of proactive interference from fear‐inducing advertisements on programme recall. Limitations and implications of the study are discussed.nb_NO
dc.language.isoengnb_NO
dc.publisherWileynb_NO
dc.titleThe effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme informationnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber413-419nb_NO
dc.source.volume32nb_NO
dc.source.journalApplied Cognitive Psychologynb_NO
dc.source.issue4nb_NO
dc.identifier.doi10.1002/acp.3409
dc.identifier.cristin1602655
dc.description.localcode1, Forfatterversjonnb_NO
cristin.unitcode158,4,0,0
cristin.unitnameInstitutt for ledelse og organisasjon
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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