Vis enkel innførsel

dc.contributor.authorOlsen, Ragnhild Kristine
dc.contributor.authorSolvoll, Mona Kristin
dc.date.accessioned2018-07-04T06:47:04Z
dc.date.available2018-07-04T06:47:04Z
dc.date.created2018-07-02T13:58:56Z
dc.date.issued2018
dc.identifier.citationJournal of Media Business Studies, 2018, 15 (1), 24-41.nb_NO
dc.identifier.issn1652-2354
dc.identifier.issn2376-2977
dc.identifier.urihttp://hdl.handle.net/11250/2504234
dc.description.abstractUsing a business model lens, we analyse local newspapers’ paywall strategies and ask how monetisation has affected the newspapers’ offerings to users and advertisers. Based on interviews with 20 local newspapers in Norway, findings suggest that paywalls represent two different strategies: A brake strategy in the user market, whereby the newspaper targets existing customers with bundled and differentiated products to secure subscription revenue and protect print from web cannibalisation. In addition, an acceleration strategy, in the advertiser market, focused on improving services with more relevant and valuable audiences and user behaviour insights from user data harvesting. Local newspapers have been relatively successful with balancing these two strategies, providing some optimism on paywalls’ potential contribution to the funding of local journalism.nb_NO
dc.language.isoengnb_NO
dc.publisherTaylor & Francisnb_NO
dc.titleReinventing the business model for local newspapers by building wallsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber24-41nb_NO
dc.source.volume15nb_NO
dc.source.journalJournal of Media Business Studiesnb_NO
dc.source.issue1nb_NO
dc.identifier.doihttps://doi.org/10.1080/16522354.2018.1445160
dc.identifier.cristin1595214
dc.description.localcode1, Forfatterversjonnb_NO
cristin.unitcode158,9,0,0
cristin.unitnameInstitutt for kommunikasjon og kultur
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel