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dc.contributor.authorBurki, Umar
dc.contributor.authorDahlstrøm, Robert
dc.date.accessioned2017-08-24T07:20:42Z
dc.date.available2017-08-24T07:20:42Z
dc.date.issued2017
dc.identifier.citationAustralasian Marketing Journal, 2017, 25(2), 149-156nb_NO
dc.identifier.issn1441-3582
dc.identifier.issn1839-3349
dc.identifier.urihttp://hdl.handle.net/11250/2451671
dc.descriptionThe accepted and peer reviewed manuscript to the articlenb_NO
dc.description.abstractPrevious empirical research has largely neglected the mediating role of green innovations on the top management commitment-customer cooperation relationship. This study examines effects of green process innovation and green managerial innovations on this relationship. An empirical analysis with a sample of 181 ISO 14001 Turkish manufacturing firms suggests that top management commitment positively affects customer cooperation, process innovation and managerial innovation. Green process innovation mediates the positive association between top management commitment and customer cooperation, whereas green managerial innovation does not. These findings suggest that green process innovation facilitates business partners to mitigate the external negative impact on environment. By contrast, green managerial innovation has a stronger in-house orientation and facilitates business firms to minimize their carbon footprints.nb_NO
dc.language.isoengnb_NO
dc.publisherElseviernb_NO
dc.titleMediating effects of green innovations on interfirm cooperationnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalAustralasian Marketing Journalnb_NO
dc.identifier.doihttps://doi.org/10.1016/j.ausmj.2017.05.001
dc.description.localcode1, Forfatterversjonnb_NO


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