Browsing Master of Science by Subject "digital communication management"
Now showing items 1-6 of 6
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Fashion Inspiration or Appropriation: A Quantitative Study on Cultural Appropriation, Brand Perception, and Consumer Responses
(Master thesis, 2024)This paper investigates the influence of individuals’ nationalism and worldmindedness levels on the relationship between perceived cultural appropriation and purchase intention mediated by brand attitude. The research is ... -
The Impact of Active vs. Neutral Brand Stances on Gen Z’s Perceptions, Engagement and Loyalty
(Master thesis, 2024)In an era characterised by widespread internet access and increased social awareness, the relationship between brands and sociopolitical issues has become a significant topic discussion and controversy. This study examines ... -
Speaking Up in the Cancel Culture Era
(Master thesis, 2024)In an era where social media serves as a powerful platform for public discourse, cancel culture has emerged as a significant force. This thesis investigates the impact of cancel culture on corporate communication, employee ... -
Stakeholder communication, sustainability communication, and perceptions of sustainability in Tanzanian cocoa production: The case of Kokoa Kamili
(Master thesis, 2024)In this research we investigate the Tanzanian post-harvest handler Kokoa Kamili and their relationships and communication patterns with their closest stakeholders; farmers who supply them with cocoa beans, and Fjåk ... -
Understanding Consumer Responses to Diversity Portrayals: The Role of Authenticity in Instagram Advertising
(Master thesis, 2024)This master’s thesis examines how consumers perceive and respond to the portrayal of diversity and inclusion in digital advertising on Instagram. Driven by the increasing prevalence of digital advertising and the growing ... -
What am I Talking to? The Dynamics of Human-AI Communication
(Master thesis, 2024)This thesis investigates the dynamics of Human-AI communication, focusing on how the complexity of human-generated prompts influence the responses generated by AI and how this, in turn, affects the human perception of ...