Show simple item record

dc.contributor.authorLanseng, Even Johan
dc.date.accessioned2016-11-08T08:38:08Z
dc.date.available2016-11-08T08:38:08Z
dc.date.issued2016
dc.identifier.citationFrontiers in Psychology, 7(2016)1456, 1-11nb_NO
dc.identifier.issn1664-1078
dc.identifier.urihttp://hdl.handle.net/11250/2419950
dc.descriptionThis is an open access journal available from http://journal.frontiersin.org/journal/psychologynb_NO
dc.description.abstractThis research investigates differences in men's and women's attitudes toward ads featuring product-relevant sex appeals. It is found that women, but not men, were more negative toward an ad featuring an attractive opposite-sex model when their commitment thoughts were heightened. Women were also more negative toward an ad with an attractive same-sex model in the presence of commitment thoughts, but only when they scored high on sociosexuality. Men appeared unaffected, regardless of their level of sociosexuality. Commitment thoughts were manipulated by two types of prime, a parenting prime (study1) and a romantic prime (study 2). Results are explained by differences in how men and women react to sexual material and by differences in men's and women's evolved mating preferences.nb_NO
dc.language.isoengnb_NO
dc.publisherFrontiers Research Foundationnb_NO
dc.titleRelevant sex appeals in advertising: Gender and commitment context differencesnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalFrontiers in Psychologynb_NO
dc.identifier.doihttp://dx.doi.org/10.3389/fpsyg.2016.01456
dc.description.localcode2, OA. Forlagsversjonnb_NO


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record