• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Handelshøyskolen BI
  • Student papers
  • Bachelor in International Marketing
  • Tyskland
  • View Item
  •   Home
  • Handelshøyskolen BI
  • Student papers
  • Bachelor in International Marketing
  • Tyskland
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Gobitech AS

Grønningen, Emma Mathiesen; Johnstad, Kristina Schikora; Oppheim, Daniel; Vangsnes, Sturla Gallefoss; Mortvedt, Mathilde Osvold
Bachelor thesis
Thumbnail
View/Open
BIM201606.pdf (9.825Mb)
URI
http://hdl.handle.net/11250/2410583
Date
2016-09-26
Metadata
Show full item record
Collections
  • Tyskland [23]
Abstract
Gobitech AS was founded by four students at NTNU in Trondheim, Norway in

2015. They created a new social media application that allows its users to share

picture stories with groups of people, not only one-to-one communication. The

application is called “Gobi”.

Gobitech AS has quickly managed to become one of the most popular

applications in the Trondheim area and has at the time of writing approximately

40.000 users around the world with the majority located in Norway. The founders

of Gobitech AS moved to Silicon Valley, USA in January 2016 and are currently

working on introducing the application to students at American Universities.

This thesis examines the possibility for Gobitech AS to be successfully launched

in Germany and highlights the market potential and strategic recommendations

that can fulfill the company's goal. By using the following research aim “How can

Gobi attain a strong market position in Germany and successfully enter the

German market” we have conducted research and analysis to gain an extensive

understanding of the company's current market situation.

The results from the research show that Gobitech AS has opportunities for success

in the German market. The authors’ found that Gobi should focus on Brand

awareness, differentiation and digital marketing to achieve large market shares in

Germany
Description
Bacheloroppgave i Internasjonal Markedsføring fra University of Mannheim i Tyskland, 2016

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit