Gobitech AS

Abstract

Gobitech AS was founded by four students at NTNU in Trondheim, Norway in 2015. They created a new social media application that allows its users to share picture stories with groups of people, not only one-to-one communication. The application is called “Gobi”. Gobitech AS has quickly managed to become one of the most popular applications in the Trondheim area and has at the time of writing approximately 40.000 users around the world with the majority located in Norway. The founders of Gobitech AS moved to Silicon Valley, USA in January 2016 and are currently working on introducing the application to students at American Universities. This thesis examines the possibility for Gobitech AS to be successfully launched in Germany and highlights the market potential and strategic recommendations that can fulfill the company's goal. By using the following research aim “How can Gobi attain a strong market position in Germany and successfully enter the German market” we have conducted research and analysis to gain an extensive understanding of the company's current market situation. The results from the research show that Gobitech AS has opportunities for success in the German market. The authors’ found that Gobi should focus on Brand awareness, differentiation and digital marketing to achieve large market shares in Germany