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dc.contributor.authorNor, Håkon Sund
dc.contributor.authorRiise, Nils Ove Håland
dc.contributor.authorFoss, Carl Mikkel Kollerøy
dc.contributor.authorFroestad, Espen
dc.date.accessioned2016-09-23T07:23:49Z
dc.date.available2016-09-23T07:23:49Z
dc.date.issued2016-09-23
dc.identifier.urihttp://hdl.handle.net/11250/2409989
dc.descriptionBacheloroppgave i Internasjonal Markedsføring fra University of Mannheim i Tyskland, 2015nb_NO
dc.description.abstractDressmann AS is a Norwegian fashion retailer that is established in several markets, including Germany. Dressmann is currently represented in Hamburg, where they have two stores, and a Dressmann XXL. Dressmann have tried expanding in Germany once before, but this was not successful, mainly because of little knowledge about the German market. The objective of this thesis is to figure out how Dressmann can continue to expand in the German market successfully, and what their competitive advantages are. In order to get the relevant information, to reach this objective, we have conducted an external analysis, an internal analysis and a survey. These findings are summarised in a SWOT analysis. To conduct these analyses we have put in use relevant theories and models for Dressmann´s situation. Through our analysis, we found that the German market represents good possibilities for expansion, but it is important to take the geographical structure into account.nb_NO
dc.language.isoengnb_NO
dc.subjectInternasjonal markedsføringnb_NO
dc.subjectInternational marketingnb_NO
dc.subjectTysklandnb_NO
dc.subjectGermanynb_NO
dc.titleDressmannnb_NO
dc.typeBachelor thesisnb_NO


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