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dc.contributor.authorBreugelmans, Els
dc.contributor.authorBijmolt, Tammo H. A.
dc.contributor.authorZhang, Jie
dc.contributor.authorBasso, Leonardo J.
dc.contributor.authorDorotic, Matilda
dc.contributor.authorKopalle, Praveen
dc.contributor.authorMinnema, Alec
dc.contributor.authorMijnlieff, Willem Jan
dc.contributor.authorWünderlich, Nancy V.
dc.date.accessioned2016-06-10T10:24:58Z
dc.date.available2016-06-10T10:24:58Z
dc.date.issued2015
dc.identifier.citationMarketing Letters, 26(2015)2: 127-139nb_NO
dc.identifier.issn0923-0645
dc.identifier.issn1573-059x
dc.identifier.urihttp://hdl.handle.net/11250/2392198
dc.descriptionThis is the authors’ accepted and refereed manuscript to the articlenb_NO
dc.description.abstractDespite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile devices), there have been many recent developments in LP practices around the world. They impose new challenges and create exciting opportunities for future LP research. The main objective of this paper is to identify missing links in the literature and to craft a future research agenda to advance LP research and practice. Our discussion focuses on three key areas: (1) LP designs, (2) Assessment of LP performance, and (3) Emerging trends and the impact of new technologies. We highlight several gaps in the literature and outline research opportunities in each area.nb_NO
dc.language.isoengnb_NO
dc.publisherSpringernb_NO
dc.titleAdvancing research on loyalty programs: a future research agendanb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalMarketing Lettersnb_NO
dc.identifier.doihttp://dx.doi.org/10.1007/s11002-014-9311-4
dc.description.localcode1. Forfatterversjonnb_NO


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