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dc.contributor.authorJørgensen, Poul Erik Flyvholm
dc.contributor.authorIsaksson, Maria
dc.date.accessioned2016-05-30T12:56:24Z
dc.date.available2016-05-30T12:56:24Z
dc.date.issued2015
dc.identifier.citationInternational Journal of Public Sector Management, 28(2015)1:72-83nb_NO
dc.identifier.issn0951-3558
dc.identifier.issn1758-6666
dc.identifier.urihttp://hdl.handle.net/11250/2390826
dc.descriptionThis is the accepted and refereed manuscript to the articlenb_NO
dc.description.abstractPurpose – This paper tests whether organisations in the public domain have embraced a corporate type of discourse, mirroring the private sector’s preferred orientation towards expertise, or whether they maintain their traditional discourse of goodwill towards the publics they serve. At a critical time for the public sector with inadequate funding and dominance of New Public Management approaches, will it be more motivated to portray itself as expert and efficient rather than altruistic? Design/methodology/approach – The paper applies a rhetorical framework to provide a detailed analysis of organisational value statements posted on the websites of public and private organisations. The research considers the value priorities of fifty organisations in the UK and Scandinavia in order to gauge the extent of convergence between the two sectors’ preferred discourses. Findings – The research shows that the public sector sticks to its guns in maintaining a web-transmitted values discourse which forefronts goodwill towards its clients. It also shows that the public and private sectors take different approaches to goodwill. Originality/value – Strategists and communication specialists are encouraged to contemplate the extent to which their organisation´s projected Web image equate their desired image to avoid alienating important public audiences and reinforce levels of trust. The current framework brings attention to the complex nature of goodwill and may be employed to better balance a discourse of organisational expertise against a discourse of goodwill in planning authentic value statements.nb_NO
dc.language.isoengnb_NO
dc.publisherEmeraldnb_NO
dc.titleThe compassionate organization: contesting the rhetoric of goodwill in public sector value statementsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalInternational Journal of Public Sector Managementnb_NO
dc.identifier.doihttp://dx.doi.org/10.1108/IJPSM-09-2013-0132
dc.description.localcode1. Forfatterversjonnb_NO


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