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dc.contributor.authorKnöferle, Klemens
dc.contributor.authorWoods, Andy
dc.contributor.authorKäppler, Florian
dc.contributor.authorSpence, Charles
dc.date.accessioned2016-01-26T08:45:34Z
dc.date.available2016-01-26T08:45:34Z
dc.date.issued2015
dc.identifier.citationPsychology and Marketing, 32(2015)1: 107-120nb_NO
dc.identifier.issn0742-6046
dc.identifier.issn1520-6793
dc.identifier.urihttp://hdl.handle.net/11250/2374829
dc.descriptionThis is the authors' accepted and refereed manuscript to the articlenb_NO
dc.description.abstractBuilding on existing research into sound symbolism and crossmodal correspondences, this article proposes that crossmodal correspondences—systematic mappings between different sensory modalities—can be used to communicate non-musical, low-level sensory properties such as basic tastes through music. A series of three experiments demonstrates that crossmodal correspondences enable people to systematically encode basic taste properties into parameters in musical space (Experiment 1), and that they are able to correctly decode basic taste information embedded in complex musical compositions (Experiments 2 and 3). The results also suggest some culture-specificity to these mappings, given that decoding performance, while still above chance levels, was lower in Indian participants than in those from the United States (Experiment 3). Implications and potential applications of these findings are discussed.nb_NO
dc.language.isoengnb_NO
dc.publisherWileynb_NO
dc.titleThat sounds sweet: using cross-modal correspondences to communicate gustatory attributesnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalPsychology and Marketingnb_NO
dc.identifier.doi10.1002/mar.20766
dc.description.localcode1, Forfatterversjonnb_NO


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