| dc.contributor.author | McColl-Kennedy, Janet | |
| dc.contributor.author | Gustafsson, Anders | |
| dc.contributor.author | Jaakkola, Elina | |
| dc.contributor.author | Klaus, Phil | |
| dc.contributor.author | Radnor, Zoe | |
| dc.contributor.author | Perks, Helen | |
| dc.contributor.author | Friman, Margareta | |
| dc.date.accessioned | 2015-10-01T14:08:07Z | |
| dc.date.accessioned | 2016-01-20T10:23:26Z | |
| dc.date.available | 2015-10-01T14:08:07Z | |
| dc.date.available | 2016-01-20T10:23:26Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | Journal of Services Marketing 2015, 26(6/7):430-435 | nb_NO |
| dc.identifier.issn | 0887-6045 | |
| dc.identifier.uri | http://hdl.handle.net/11250/2374308 | |
| dc.description | This is the authors' accepted and refereed manuscript to the article | nb_NO |
| dc.description.abstract | Purpose – The purpose is to provide directions for future research on: (1) broadening the role of customers in customer experience; (2) taking a practice-based approach to customer experience; and (3) recognizing the holistic, dynamic nature of customer experience across all touch points and over time.
Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience.
Findings – The findings include a set of research questions and research agenda for future research on customer experience.
Originality/value – This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice. | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.publisher | Emerald | nb_NO |
| dc.relation.uri | http://www.emeraldinsight.com/doi/10.1108/JSM-01-2015-0054 | |
| dc.title | Fresh perspectives on customer experience | nb_NO |
| dc.type | Journal article | nb_NO |
| dc.type | Peer reviewed | nb_NO |
| dc.date.updated | 2015-10-01T14:08:07Z | |
| dc.source.journal | Journal of Services Marketing | nb_NO |
| dc.identifier.cristin | 1277819 | |
| dc.description.localcode | 1, Forfatterversjon | nb_NO |
