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dc.contributor.authorMcColl-Kennedy, Janet
dc.contributor.authorGustafsson, Anders
dc.contributor.authorJaakkola, Elina
dc.contributor.authorKlaus, Phil
dc.contributor.authorRadnor, Zoe
dc.contributor.authorPerks, Helen
dc.contributor.authorFriman, Margareta
dc.date.accessioned2015-10-01T14:08:07Z
dc.date.accessioned2016-01-20T10:23:26Z
dc.date.available2015-10-01T14:08:07Z
dc.date.available2016-01-20T10:23:26Z
dc.date.issued2015
dc.identifier.citationJournal of Services Marketing 2015, 26(6/7):430-435nb_NO
dc.identifier.issn0887-6045
dc.identifier.urihttp://hdl.handle.net/11250/2374308
dc.descriptionThis is the authors' accepted and refereed manuscript to the articlenb_NO
dc.description.abstractPurpose – The purpose is to provide directions for future research on: (1) broadening the role of customers in customer experience; (2) taking a practice-based approach to customer experience; and (3) recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience. Findings – The findings include a set of research questions and research agenda for future research on customer experience. Originality/value – This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice.nb_NO
dc.language.isoengnb_NO
dc.publisherEmeraldnb_NO
dc.relation.urihttp://www.emeraldinsight.com/doi/10.1108/JSM-01-2015-0054
dc.titleFresh perspectives on customer experiencenb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.date.updated2015-10-01T14:08:07Z
dc.source.journalJournal of Services Marketingnb_NO
dc.identifier.cristin1277819
dc.description.localcode1, Forfatterversjonnb_NO


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