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dc.contributor.authorMoen, Elisabeth B.
dc.contributor.authorJahren, Erik
dc.contributor.authorUlland, John Reinert
dc.contributor.authorSchmitz, Philipp Pascal
dc.date.accessioned2014-09-09T08:55:05Z
dc.date.available2014-09-09T08:55:05Z
dc.date.issued2014-09-09
dc.identifier.urihttp://hdl.handle.net/11250/219082
dc.descriptionBacheloroppgave i Internasjonal Markedsføring fra University of Mannheim i Tyskland, 2014
dc.description.abstractWiMP is a music streaming service that provides the user with customized music offerings. The company is established in several countries including Germany, which will be the focus of this thesis. The goal for this thesis is to figure out how WiMP can continue their growth in the German market, and gain a competitive advantage on their competitors. To reach this goal the group has gathered a large amount of information, conducted a survey and an analysis of the company both internal and external. This is summarized in a SWOT analysis. The group has used relevant theories and models throughout the thesis to explain the situation of WiMP. At the end, the group will provide a summary and a strategic recommendation for what measures the company should pursue in the future.nb_NO
dc.language.isoengnb_NO
dc.titleWimpnb_NO
dc.typeBachelor thesisnb_NO


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