Blar i Publikasjoner fra CRIStin - BI på forfatter "Holmlund, Maria"
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Editorial: a new dawn for qualitative service research
Witell, Lars; Holmlund, Maria; Gustafsson, Anders (Journal article; Peer reviewed, 2020)Abstract Purpose The purpose of this study is to highlight the role of qualitative research in service research. This study discusses what qualitative research is, what role it has in service research and what interest, ... -
VIEWPOINT: GETTING YOUR QUALITATIVE SERVICE RESEARCH
Holmlund, Maria; Witell, Lars; Gustafsson, Anders (Journal article; Peer reviewed, 2020)A manuscript that uses the right quotes to illustrate an interesting phenomenon allows the reader to get close and personal with the informants and events that inspired the researcher(s). This intimacy means that the reader ...