Blar i BI Open på forfatter "Yilmaz, Tuba"
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet; Griffith, David A.; Yilmaz, Tuba (Journal article; Peer reviewed, 2019)Strategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term; longitudinal ... -
What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
Yilmaz, Tuba; Sagfossen, Sofie; Velasco, Carlos (Peer reviewed; Journal article, 2023)Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do ...