Browsing BI Open by Author "Yelkur, Rama"

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Consumer affinity for foreign countries: construct development, buying behavior consequences and animosity contrasts

Nes, Erik B.; Yelkur, Rama; Silkoset, Ragnhild (Journal article; Peer reviewed, 2014)

Purpose: Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity. Design/methodology/approach: We carry out exploratory and empirical research ...
Exploring the animosity domain and the role of affect in a cross-national context

Nes, Erik B.; Yelkur, Rama; Silkoset, Ragnhild (Journal article; Peer reviewed, 2012)

Purpose – The purpose of this paper is to contribute to the development of animosity theory in three areas; construct domain, the mediating role of affect and model testing. Design/methodology/approach – Exploratory and ...