• Are they all equal? Uncovering adopter groups of battery electric vehicles 

      Burs, Lukas; Roemer, Ellen; Worm, Stefan; Masini, Andrea (Peer reviewed; Journal article, 2020)
      Battery Electric Vehicles are regarded as highly important to reach environmental goals, such as CO2 savings in the transport sector. Despite governments making strong efforts to encourage their adoption and diffusion, ...
    • Disentangling the Effect of Services on B2B Firm Value: Trade-Offs of Sales, Profits, and Earnings Volatility 

      Nezami, Mehdi; Worm, Stefan; Palmatier, Robert (Journal article; Peer reviewed, 2018)
      In the face of declining business and growing pressures from low-cost competitors, many business-to-business (B2B) manufacturers have moved from their previously successful product-centric strategies to more service-oriented ...
    • When and why do customer solutions pay off in business markets? 

      Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J. (Journal article; Peer reviewed, 2017)
      Manufacturers invest in customer solutions to differentiate their offerings and sustain profitability despite declining margins from goods sales. Notwithstanding strong managerial and academic interest, an examination of ...