Blar i BI Open på forfatter "Wong, Hiu Yan Amy"
-
Advertisement-programme congruence in memory of sexual fragrance advertisements
Wong, Hiu Yan Amy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2019)The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were ...