Browsing BI Open by Author "Westerby, Helene"

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    • Do Marketing Professionals Care about the Pareto Principle? 

      Westerby, Helene; Nortun, Tamara Knarbakk (Master thesis, 2021)
      The purpose of this thesis is to explore whether and how marketing practitioners use the Pareto Principle by studying the thesis statement: “The Pareto Principle: The opportunities and consequences for FMCG brands of ...