• Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments 

      Wathne, Kenneth Henning; Heide, Jan B.; Mooi, Erik A.; Kumar, Alok (Journal article; Peer reviewed, 2018)
      To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ...
    • Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments 

      Wathne, Kenneth Henning; Heide, Jan B.; Mooi, Erik A.; Kumar, Alok (Journal article; Peer reviewed, 2018)
      To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ...
    • Where do we go from here? The future of B2B governance research. 

      Wathne, Kenneth Henning; Fjeldstad, Øystein Devik (Journal article; Peer reviewed, 2019)
      Purpose This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach This paper uses a theoretical approach. Findings Most governance research in marketing ...