Browsing BI Open by Author "Wang, Qian J."
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Music to make your mouth water? Assessing the potential influence of sour music on salivation
Wang, Qian J.; Knöferle, Klemens; Spence, Charles (Journal article; Peer reviewed, 2017)People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people’s evaluation of the taste of food and drink. However, it is ...