Browsing BI Open by Author "Wan, Pei"
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Like or want? Gender differences in attitudes toward online shopping in China
Dai, Wanwen; Arnulf, Jan Ketil; Iao, Laileng; Wan, Pei; Dai, Haojin (Journal article; Peer reviewed, 2019)While previous studies indicate that female consumers display less trust for online shopping than males do, there is little research to addresses the reasons behind this difference. Our study applies a combination of both ...