Browsing BI Open by Author "Volk, Sophia Charlotte"
Now showing items 1-2 of 2
-
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Volk, Sophia Charlotte; Zerfass, Ansgar (Journal article; Peer reviewed, 2020)Purpose The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach The first part examines ...