Blar i BI Open på forfatter "Volk, Sophia Charlotte"
-
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Volk, Sophia Charlotte; Zerfass, Ansgar (Journal article; Peer reviewed, 2020)Purpose The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach The first part examines ... -
Measurement and Evaluation in the Digital Age: Challenges and Opportunities for Corporate Communication
Buhmann, Alexander; Volk, Sophia Charlotte (Chapter, 2023)Digital technologies offer significant advances for the measurement and evaluation (M&E) of corporate communication, as they allow for real time and automated data collection and anal-ysis and bring new predictive capabilities. ... -
Measurement and Evaluation: Framework, Methods, and Critique
Buhmann, Alexander; Volk, Sophia Charlotte (Chapter, 2022)Measurement and evaluation (M&E) is the cornerstone of strategic communication: Whether and how the purposeful use of communication contributes to realizing the mission, strategy or particular objectives of an organization, ...