• The Controversiality of Brands Taking a Stand: Is Social Justice for Sale? 

      Pedersen, Karoline Berna; Vilela, Roberta Lemgruber (Master thesis, 2020)
      In recent years, the popularity of social justice advertisements has grown, with some famous brands as adopters, such as Gillette, Audi, and Pepsi. This type of campaign exploits social causes in favor of leftist themes ...