Blar i BI Open på forfatter "Ulaga, Wolfgang"
-
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
Faramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang (Peer reviewed; Journal article, 2023)The servitization literature has evolved into a rich field of academic inquiry that today calls for a consolidation of extant knowledge and opens new opportunities for meta-analytic reviews. The present research provides ... -
When and why do customer solutions pay off in business markets?
Worm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J. (Journal article; Peer reviewed, 2017)Manufacturers invest in customer solutions to differentiate their offerings and sustain profitability despite declining margins from goods sales. Notwithstanding strong managerial and academic interest, an examination of ...