Blar i BI Open på forfatter "Tong, Pui Ying"
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Effectiveness of Contracts in Marketing Exchange Relationships: A Meta-analytic Review
Crosno, Jody; Dahlstrøm, Robert; Liu, Yuerong; Tong, Pui Ying (Peer reviewed; Journal article, 2020)Exchange partners devise and implement contracts to improve performance within a relationship. Detailed, specific contracts provide a blueprint designed to guide desired interfirm behavior, and firms may use the contract ...