Browsing BI Open by Author "Strøm, Eirik Andreas Ledesma"
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Would you like to bid higher for additional information? Examining consumers’ willingness to pay for blockchain proven goods in the Norwegian food industry
Strøm, Eirik Andreas Ledesma; Elisenberg, Jørgen (Master thesis, 2020)This study focuses on the effect blockchain technology has on consumers’ willingness to pay, when used to record and present food provenance information. This was done through an experimental auction, where consumers bid ...