Browsing BI Open by Author "Spence, Charles"
Now showing items 1-20 of 31
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A large sample study on the influence of the multisensory environment on the wine drinking experience
Spence, Charles; Velasco, Carlos; Knöferle, Klemens (Journal article; Peer reviewed, 2015)Background: Researchers have demonstrated that a variety of visual factors, such as the colour and balance of the elements on a plate, can influence a diner’s perception of, and response to, food. Here, we report on a ... -
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behaviour
Petit, Olivia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2018)Exaggerated portion sizes are generally pictured on the front of product packaging in order to stimulate food craving and encourage consumer purchasing decisions. However, one problem with such images is that they can set ... -
Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods
Park, Jaewood; Motoki, Kosuke; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2021)There is a growing interest in insects as a promising alternative source of protein that can potentially contribute to help solving the imminent global food crisis. However, research on insect-based foods (IBFs) has ... -
Consumer consciousness in multisensory extended reality
Petit, Olivia; Velasco, Carlos; Wang, Qian J; Spence, Charles (Peer reviewed; Journal article, 2022)The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can ... -
Contextual acceptance of insect-based foods
Motoki, Kosuke; Ishikawa, Shin-ichi; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)Insect-based foods have gained much attention as an alternative source of protein in recent years because of their high nutritional content and low production costs. However, consumer acceptance of insect-based foods still ... -
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
Motoki, Kosuke; Park, Jaewood; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2021)Engineering healthy diets from sustainable food resources undoubtedly constitutes a major global challenge. One solution to the problem of developing healthy and sustainable diets involves the incorporation of various ... -
Digital sensory marketing: Integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ... -
Digitizing the chemical senses: Possibilities & pitfalls
Spence, Charles; Obrist, Marianna; Velasco, Carlos; Ranasinghe, Nimesha (Journal article; Peer reviewed, 2017)Many people are understandably excited by the suggestion that the chemical senses can be digitized; be it to deliver ambient fragrances (e.g., in virtual reality or health-related applications), or else to transmit flavour ... -
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review
Spence, Charles; Reinoso-Carvalho, Felipe; Velasco, Carlos; Wang, Qian Janice (Journal article; Peer reviewed, 2019)Food product-extrinsic sounds (i.e., those auditory stimuli that are not linked directly to a food or beverage product, or its packaging) have been shown to exert a significant influence over various aspects of food ... -
Factors influencing the choice of beer: A review
Betancur, Maria Isabel; Motoki, Kosuke; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)Research on those variables that have been shown to influence the consumer’s choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater ... -
Is classical music sweeter than jazz? Crossmodal influences of background music and taste/flavour on healthy and indulgent food preferences
Motoki, Kosuke; Takahashi, Nozomi; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2021)Store atmospheres are inherently multisensory and constitute an important driver of consumer behaviour. The research suggests that background music (as one element of the multisensory atmosphere) can influence consumer ... -
‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
Park, Jaewood; Velasco, Carlos; Spence, Charles (Peer reviewed; Journal article, 2022)We investigate whether the typeface used to display the purchase amount in thecontext of mobile payment influences consumers' awareness of spending. The evi-dence suggests that prices displayed in angular (vs. round) ... -
Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention
Knöferle, Klemens; Knöferle, Pia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2016)Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers’ visual search for a specific brand can be facilitated by semantically related ... -
Multisensory technology for flavor augmentation: A mini review
Velasco, Carlos; Obrist, Marianna; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2018)There is growing interest in the development of new technologies that capitalize on our emerging understanding of the multisensory influences on flavor perception in order to enhance human–food interaction design. This ... -
Music to make your mouth water? Assessing the potential influence of sour music on salivation
Wang, Qian J.; Knöferle, Klemens; Spence, Charles (Journal article; Peer reviewed, 2017)People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people’s evaluation of the taste of food and drink. However, it is ... -
Music to make your mouth water? Assessing the potential influence of sour music on salivation
Wang, Qian J; Knoeferle, Klemens; Spence, Charles (Peer reviewed; Journal article, 2017)People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people’s evaluation of the taste of food and drink. However, it is ... -
On the localization of tastes and tasty products in 2D space
Velasco, Carlos; Adams, Carmen; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2019)People map different sensory stimuli, and words that describe/refer to those stimuli, onto spatial dimensions in a manner that is non-arbitrary. Here, we evaluate whether people also associate basic taste words and products ... -
On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories
Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2018)Colour is perhaps the single most important element as far as the design of multisensory product packaging is concerned. It plays a key role in capturing the attention of the shopper in-store. A distinctive colour, or ... -
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
Velasco, Carlos; Wan, Xiaoang; Knöferle, Klemens; Zhou, Xi; Salgado-Montejo, Alejandro; Spence, Charles (Journal article; Peer reviewed, 2015)Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors ... -
Searching for the sound of premium beer
Almiron, Paula; Barbosa Escobar, Francisco; Pathak, Abhishek; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2020)One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ...