• The impact of consumer confidence on store satisfaction and share of wallet formation 

      Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. (Journal article; Peer reviewed, 2015)
      For retailer managers, it is crucial to understand the relationships between customers’ store attribute evaluations, satisfaction, and share of wallet as well as how these relationships change over time depending on the ...
    • The moderating role of shopping trip type in store satisfaction formation 

      Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. (Journal article; Peer reviewed, 2017)
      Consumers may weigh store attributes differently depending on the type of shopping trip. For example, fill-in shoppers likely value convenience, due to the ad-hoc nature and urgency of such trips. However, no study has yet ...