Browsing BI Open by Author "Skjerven, Gina"
Now showing items 1-1 of 1
-
Opening AI: A study of transparency’s impact on brand authenticity and trust in visual advertising
Skjerven, Gina; Vindfallet, Linn Carine (Master thesis, 2024)AI technology's rapid growth and integration across various sectors signal a transformative era in technological adoption, with AI proving increasingly valuable. This study aims to investigate the impact of disclosing ...