Blar i BI Open på forfatter "Singh, Sangeeta"
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Brand performances in social media
Singh, Sangeeta; Sonnenburg, Stephan (Journal article; Peer reviewed, 2012)The branding literature has long recognized the power of storytelling to provide meaning to the brand and practitioners have used storytelling to enhance consumers’ connections with brands. The premise of brand storytelling ... -
Moderating role of stress in evaluating negative services: encounters with the police
Singh, Sangeeta; Duque, Lola C. (Journal article; Peer reviewed, 2012)Since negative services are usually sought during emergencies or when problems arise or to ensure against unwanted outcomes, they are typically accompanied by high levels of stress. Our study investigates the role of stress ... -
Teknologi eller personlig service: Hvordan påvirkes kundenes lojalitet?
Olsen, Line Lervik; Singh, Sangeeta (Journal article; Peer reviewed, 2009)Det er veldokumentert at bruk av teknologi kan redusere kostnader, men få studier har sett nærmere på teknologiens innvirkning på forbrukernes atferd. I denne studien anvender vi en anerkjent modell fra ... -
To automate or not to automate? Is that the question?
Singh, Sangeeta (Journal article; Peer reviewed, 2014)Managers fear that not only are consumers less satisfied and loyal when they use technology-based interfaces but that increased satisfaction may not necessarily result in higher loyalty. The underlying assumption is that ...