Browsing BI Open by Author "Schramm, Dana Melanie"
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Social media newsrooms in public relations: a conseptual framework and corporate practices in three countries
Zerfass, Ansgar; Schramm, Dana Melanie (Journal article; Peer reviewed, 2014)The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication ...