• Endogeneity in survey research 

      Sande, Jon Bingen; Ghosh, Mrinal (Journal article; Peer reviewed, 2018)
      Endogeneity is a crucial problem in survey-based empirical research on marketing strategy (MS) and inter-organizational relationships (IORs); if not addressed, it can cause researchers to arrive at flawed conclusions and ...
    • Strategic performance effects of misaligned formal contracting: the mediating role of relational contracting 

      Sande, Jon Bingen; Haugland, Sven A. (Journal article; Peer reviewed, 2015)
      Studies show that failing to align formal contracts with transaction attributes reduces relationship performance. However, few studies consider either how the effects of misalignment differ across outcome types or the ...